QUICK REVIEW OF A BASIC BRiC STUDY
Process Equipment Manufacturing BRiC
The Client has sold Process Equipment Y in the U.S. for four years. Sales growth and market penetrations have been disappointing. The Client is uncertain of the exact reasons that have contributed to poor sales results.
- Gather growth rates and other market data concerning the BRiC product.
- What are perceived key advantages and disadvantages for Process Equipment Y vs. competitive equipment?
- What is Client’s growth options in this market, including possible acquisition of a related equipment line?
Written comments to Harlan Brown, Our Chief of Excitement Quality, from Client executives after delivery.
“[The Brown Sr. Project Manager] makes it so easy and pleasant, works so diligently, and brings us along. He translated our info interests into disciplined inquiry, he effectively and sensitively gathered info, and excellently presented the information in a clear analytical manner. He is fantabuliforous!”
This Study Rating
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